At Humana, I crafted user-centered content designed to help individuals manage chronic conditions, understand preventive care, and navigate telehealth services. From digital landing pages and personalized wellness programs to educational resources on lab results and at-home kits, I ensured that each piece of content aligned with Humana’s brand voice and compliance standards. Using analytics, taxonomies, and SEO best practices, I integrated brand identity with user needs to create cohesive, insightful experiences. My work was driven by the goal of making healthcare information more accessible, personalized, and effective for all users.